It’s not marketing. It’s part of our history. We pioneered a collection service for second-hand garments, for instance, and were among the first brands to join the conversation around fossil fuels and climate change.

It is a long journey, but we are sure that we are on the right track. Thanks to people like you, who keep us going down the path to sustainability.

We’ve been in this established since 2009. For us, it’s about more than making trendy clothes. We care about the people who will wear them and the environment that surrounds us.

We care about what’s in your clothes. Our collections employ 80% natural fibres and some of our products are made out of recycled and regenerated materials. We aim to be using only sustainable cotton by 2009 as buyer requirements .

We care about where your clothes come from. That’s why we ask our buyer in Europe and around the world to agree to a Code of Conduct. It ensures they respect human rights and protect the planet.

We care about how your clothes are made. We actively strive to reduce our environmental impact throughout our production process, by avoiding toxic chemicals.

We care about how your clothes reach you We study the best solutions to ship them around the world, so that you can receive them in one of our energy-efficient stores or directly at home, wrapped in sustainable packaging.

We care about how long your clothes last. We are committed to uncompromising quality and show you how to repair your garments and extend their life cycle. Half of them are monofibre, making them easy to recycle.

It’s not empty talk. It’s a commitment certified by some of the world’s most prestigious organisations in the sustainability field. We are a Greenpeace global Detox leader and among the top ten brands in the world for transparency, according to the Fashion Transparency Index.



Natural, recycled, regenerated or certified by global authorities in the sustainability field: the materials used for our pieces respect the environment

Recycled Wool

A mix between virgin fibers and recycled fibers from certified supply chains.

BCI Cotton

Discover the BCI the world’s largest program dedicated to the sustainability of cotton.

Organic Cotton

From certified supply chains, with no exposure to chemical fertilizer.

Certified Down

Our puffer jackets are guaranteed by the Responsible Down Standard (RDS). Find out what it means.

Recycled Cotton

All our recycled cotton pieces contain at least 20% recycled cotton coming from certified supply chains.

Regenrated Feathers

A new mix of lightness and warmth: the never-ending life cycle for feathers.

Our Environmental impact

Fewer scraps, wasted energy and harmful chemical substances: here is how we are reducing our environmental footprint.

The new sustainable concept store

More than 160 square meters with upcycled natural materials and a sophisticated energy-saving technology.

Detox fashion leader

Our commitment to eliminating harmful chemicals recognized by Greenpeace .

Dress Safely

Dress Safely pieces are a guarantee for safety and quality, most of all for little ones.

Verde Campus

Discover our commitment to sustainability at our headquarters.